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BitTorrent Brand Book

Editorial Director / Writer

An internal brand book for BitTorrent. This was created to set the tone and visual style for the BitTorrent brand.

When I joined BitTorrent, it was a small company of (mostly) engineers working on a torrent client.Fast forward three years and the company had tripled in size, amassed a portfolio of products and was helping artists all over the world create and distribute their work.

I spent several months working with the creative team on a brand book that would set the visual style of the brand, and establish the tone-of-voice for BitTorrent.

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